Gone were the days when we’re looking at websites from the same 12″, 14″, 17″ screens and so on. In this age of multiple devices, everyone expects to have an optimal viewing experience when visiting your site, or they will simply be added to your bounce rate. Because it is crucial to convert your website visitors into customers, the last thing you want is to turn them away simply because they can’t resize, pan or scroll as they navigate through pages. With the proliferation of smart phones, tablets and the mix of both – it’s no wonder how 2013 is dubbed as the Year of Responsive Web Design.. and it’s all the rage.
Do You Really Need a Responsive Website?
Mashable may have started all the buzz, but with the continuing rise of mobile device users – all the more that consumers are looking for mobile-friendly sites. Responsive websites normally work by detecting the device or the resolution being used – and adjusting your site so it fits perfectly on screen. Should you even bother investing time and money into this? The adoption may be slow, but we are seeing more companies optimizing their sites for mobile marketing, especially those into eCommerce. Having a responsive website means bringing a seamless experience to your users in every step of their online journey. In fact, it may surprise you how it’s easier to find responsive websites because you only have a single URL to start with.
The Future of Web Development
Thanks to this kind of artificial intelligence that eliminates the need of having various design stages for every sort of gadgets out there, you get to save time updating content and provide the best customer experience possible. The cost may be a bit higher and this is why it’s important for you to do your research first. How many percentage of your site visitors are on mobile? If it’s a small number, you may adopt these smart grids slowly so you can strike a balance between quality and load time for your site. Capital One has recently joined the roster of brands who are into responsive design, together with Sony and Starbucks, just to name a few. In spite of the challenges in creating a fluid grid and many other things, I believe that responsive web design is something to look out for in the future.
3 Major Things to Consider in Building a Responsive Site
Just like any other tools, this is not a magic wand that will fix all of your marketing pains. While having a single site for all platforms and devices is a major benefit, consider these in your planning:
1. Keep a simple, clean and flexible layout
2. Stick to your main content and Call-to-Action… and get rid of the rest
3. Quality is Everything — from image resolution to text size
I would love to expound more on how to make your responsive site stick to these timeless mantra, but for now, keep in mind the adage: ‘form follows function’. And this is another item for my next post. Stay tuned!
-End of Part One-