Seventhman Blog

  1. Seventhman Radio Campaign

    March 05, 2002 Press Release

    (ORANGE PARK, FL) – Cravey Communications, Inc. is handling a radio advertising campaign for Orange Park-based Seventhman, the software development and training division of Draven Enterprises. The 30-second and 60-second spots will run on WEJZ-FM 96.1 this month touting Seventhman’s newly-released suite of Web-based software services.

    Terms of the advertising campaign were not disclosed.

    “This is the first time our company has utilized radio advertising, so we’re excited,” said Shaleen Shah, president of Draven Enterprises. “We’re also going to take the spots, once they run, and stream the audio on our Web site, which will allow us to showcase the campaign even further.”

    The ads hit the airwaves for the first time on Monday, March 11.

    “The ads are designed to stop and make companies think about all of the money they spend on software licenses and upgrades during a year,” said Eric Cravey, president of Cravey Communications. “But, we also wanted to position the ads to make companies realize that Web-based software like that developed by Seventhman can save companies thousands of dollars in expensive licensing fees.”

    About Seventhman:
    Launched in January 2002, Seventhman is a division of Draven Enterprises. The Orange Park-based company is devoted to developing custom software solutions for small-to-medium sized businesses. It also offers customized training for companies seeking to use cutting-edge Internet technology and desktop publishing solutions.

    About Cravey Communications:
    Cravey Communications, Inc. was founded in November 2001 by Eric Cravey to offer public relations and marketing to small and medium-sized businesses. Cravey, who has more than 12 years experience in the field of journalism, is a former technology reporter for The Business Journal Serving Jacksonville and Northeast Florida.

  2. Draven Enterprises spins off software division

    February 22, 2002 Jacksonville Business Journal

    Draven Enterprises is adding a new man to its Web development team. Seventhman is the name of the division created to handle the Orange Park company’s software and database applications.

    The Seventhman division, which began as a series of projects requested by several clients, will develop custom software packages for small- to medium-sized businesses.

    “We’re developing software which manages content for our clients’ Web sites,” said Shaleen Shah, CEO of Draven Enterprises.

    Seventhman’s top product is Niku, an Internet-delivered package that includes e-mail and contact management, a calendar and task scheduler. Niku allows content information management from any Internet connection.

    Shah said the Niku suite aims to provide a one-stop, one-price solution for common tasks. “We customize and implement it to make sure it’s sufficient for them,” Shah said. “None of our products are off the shelf.”

    Shah advocates his system as a replacement for several products and their license fees for each computer.

    Shah’s group also offers EZ Merchant, a Web storefront and inventory control system. The interface can be retrofitted to an existing site or built from the ground up.

    Seventhman’s intranet software networks a company’s computers to provide instant communication among employees and moves paper-based, old-style missives, such as memos and newsletters, online.

    All three software packages vary in price since each is customized, but the fee is generally around $150 per month. That includes tech support and training on the software for employees.

    Draven Enterprises will eventually fold its Web site development division, Draven Web-Crafting, into Seventhman. The 2-year-old company has three programmers and two designers in its shop.

    As for the name Seventhman, “I wanted something that was unique, memorable and easy to spell out,” Shah said.

    - Dolly Penland
    Jacksonville Business Journal

  3. Talk of the Town

    January 2002 The IT Reporter

    Well, despite the naysayers, (and there are plenty of them) Draven Enterprises in Orange Park is stepping into the big leagues. Draven garnered a great deal of media darling attention in early 2000 when the teen-led company was launched by Shaleen Shah. Shah and his partner in tech, Tony Sutphin, have launched a new division at Draven called Seventhman, which can be found on the Web at Seventhman will be a sister to its already-established division Draven Web-Crafting, which has been running smoothly. Seventhman has three core offerings right now, but as tech goes, the sky is the limit. Shah and Sutphin have developed a Web-based software called NIKU, which features an e-mail management tool, a calendar management system and a task manager. The company developed NIKU with small business in mind. Because it’s Web-delivered, it prevents small companies from shucking out hundreds, and possibly thousands of dollars, on software. Plus, it can be accessed anywhere in the world using a standard Internet connection. And, for the security-minded professional you are, Seventhman uses SSL or Secure Socket Layering to ensure your e-mail is secure when accessing it from afar. Seventhman also offers two other rapid deployment solutions. One is EZ Merchant, which is used to help companies establish e-commerce on their Web site and the second product is simply called Intranet, whose name speaks for itself. Seventhman is trying to stay away from using the term Application Service Provider in marketing these services because the ASP learning curve is still huge. In fact, at least two companies that banked on making big bucks on ASP last year are no longer part of the Jacksonville tech landscape. (Do you remember Soma Systems and Insight Satellite?) Another reason to stay away from the ASP moniker is that a lot of people still confuse ASP with Microsoft’s popular solution Active Server Pages. I guess that’s because there are so many members of the Microsoft army here in Northeast Florida. Shah and Seventhman are also looking for commission-based sales agents to market the division’s services to Northeast Florida businesses. Another unique offering Shah has up his sleeve is around-the-clock software development utilizing a team of developers from his homeland of India.

    - Eric Cravey
    The IT Reporter

  4. Web Development Company Expands, Adds New Division

    January 21, 2002 Press Release

    (ORANGE PARK, FL)- What started out as a project to develop a software solution for one of its clients has led Draven Enterprises in Orange Park to form an entirely new division at the young company.

    Draven Enterprises, which launched its Web site development division – Draven Web-Crafting – in early 2000, has launched Seventhman, a division devoted to developing custom software solutions for small-to-medium sized businesses.

    Seventhman’s premiere product is an Internet-delivered software called NIKU (Nee-KU). NIKU includes an e-mail management system, a calendar, task scheduler and a contact management utility all in one.

    “NIKU prevents companies from having to shuck out hundreds of dollars just to have a license for each computer and each different product to carry out these tasks,” said CEO Shaleen Shah.

    Shah, and Tony Sutphin will head up the Seventhman division as it expands. Seventhman is looking for sales agents to market the new product to local businesses.

    “We designed NIKU with one goal in mind – to help businesses be able to handle all of the information they are bombarded with daily,” Shah said. “Not only does NIKU allow businesses to control and manage their information, it also allows them to access it anywhere using any available Internet connection.”

    Seventhman also offers two other world-class business solutions. One, EZ Merchant, is an online storefront that can be integrated into a company’s existing Web sites or included in a new Web site being built from the ground up. EZ Merchant allows companies to add e-commerce to their Web sites with its user-friendly shopping cart and inventory control system.

    The second product is Seventhman’s Intranet solution, which allows companies to improve their internal communications using the power of existing Internet technology. “Our Intranet solution allows companies to work smarter because they can eliminate internal processes that are usually paper-based, such as internal newsletters and sending company memos,” Sutphin said. “Intranets prove to be powerful solutions for companies seeking ways to streamline various processes.”

    Seventhman also offers customized training for companies seeking to use cutting-edge Internet technology and desktop publishing solutions. It is currently conducting an on-going training session for employees at JEA. In the past, prior to launching Seventhman, Draven has conducted training for technology instructors at Florida Community College at Jacksonville.

    “Regardless of the size of the company, we can tailor the training experience to meet the needs of the organization,” Shah said. “What we don’t do is offer training for any of the popular office productivity software, such as Microsoft Word and Access.”

    As part of the expansion, Draven Enterprises has wrapped its Web site development unit into Seventhman from its beginnings as Draven Web-Crafting.

    For more information about the products and services of Seventhman, refer to the division’s Web site at

  5. Teen Business Spirit

    January 22, 2001 Jacksonville Business Journal

    Walk into Draven Enterprises in Orange Park and you’d never know it’s owned by a 17-year-old college freshman.

    A poster promoting the company’s Web site design division, Draven Web-Crafting, hangs on the wall. The shelves are lined with books about computer programming and Web design.

    President and CEO Shaleen Shah, clad in business attire, projects a serious image.

    Shah, who started the company in his bedroom a year ago, says the company has had age-related challenges earning the respect of the business world.

    “Whenever we’d talk to some people, there were always doubts and questions about our capabilities. But, if they decided to give us the project, they usually see we can do the work,” Shah said. “The age issue is not a concern anymore since we have a sizable portfolio. People seemed to have more doubts when we were working out of the house.”

    Shah, who immigrated from India with his parents when he was 10, started using computers when he was 15. Within a few months, he built a personal Web site.

    “It was just plain HTML and was cut and paste from other Web pages,” Shah said. “It was horrible.”

    Shah quickly realized he could make money creating Web sites for area companies. Since he founded the company, he has taken on the non-techie role of business development.

    In December 1999, he ran the idea of starting a company by Michael Fierro one day in English class at Orange Park High School. “I decided I wanted to make it larger than just a home business, so I put out the word that I was hiring Web developers,” Shah said. He hired seven high school students by the end of January 2000.

    Last June, when high school graduation rolled around, Draven lost most of its developers to college.

    “We lost a lot of people, but we use a network of about 20 subcontractors in the U.S. and about 15 in India,” Shah said. “No one is older than 18. It kind of just happened that way, but we’re not confined to that.”

    Shah and Fierro enrolled at the University of North Florida. Shah, a part-time student, plans to major in international business. Fierro, a full-time student, majors in computer science to upgrade his self-taught skills.

    Fierro, 18, got hooked on computers at age 15 when he read a book about computer programming. But, like Shah, he tinkered on the Web and built Web sites for free.

    “I built them for myself and for my friends,” Fierro said. “I never charged or anything.”

    Fierro and Shah look at Draven Enterprises as their full-time jobs after college. Until then, they will continue to juggle their studies with the business. “I’m in it for the long haul,” Fierro said. “I’m looking at this as a career.”

    When they incorporated in April, they chose to form Draven Enterprises as a holding company to harness all of the business ideas Shah kept producing.

    “I knew that in the future,” Shah said, “I wanted to branch into other things.”

    - Eric Cravey
    Jacksonville Business Journal

  6. Taking care of business

    January 17, 2001 Florida Times Union


    Just take a look at Shaleen Shah, an active and ambitious 17-year-old who runs his own Web site design firm in Orange Park. When Shah spoke to a Times-Union reporter a year ago about his business, one of the first things he said was “going global can really open up the market for us.”

    See there. Not your ordinary teenager.

    In the year that Shah’s business, Draven Web-Crafting, has been up and running, he has already expanded. In addition to designing Web pages for clients across the country, Shah now has a small import/export business and hopes to launch a computer training class soon.

    And besides running the business — which has three full-time employees — Shah doubles as a normal 17-year-old. He hangs out with his buddies, and goes to college, too.

    Shah started the second semester of his freshman year last week at the University of North Florida. He is taking Introduction to Cultural Geography and a literature class.


    “I didn’t want to work for anyone else,” said Shah, who rents a suite in a two-story office building near the Orange Park Mall. “From the beginning, I was somebody who wants to follow, not lead.”

    Florida Times Union

  7. Young Company

    February 19, 2000 Florida Times Union

    Think teenagers are just a bunch of baggy-pants-wearing, gum-chewing slackers? Check this out: An Orange Park High School senior, just 16 years old, already runs his own business — with six employees on the payroll.

    And no slacking off is allowed.

    The owner of is an anti-slacker named Shaleen Shah, who runs daily work strategy sessions from his parents’ living room. From the get-go, Shah is all business about his firm, a Web-site design operation.

    “Going global,” Shah said, “can really open up the market for us.”

    Every day, he sets a up a schedule for his employees. They work in teams to collaborate on projects. And he and his staff wear ties to their “office.” One employee wore a suit to a recent after-school meeting.

    The professionalism has had results. Shah has a client list of about 20 customers, most from around Jacksonville, but one as far away as New York.

    The company acquires some clients through word of mouth around school and the neighborhood, and others find out about the firm through its Web site — which doesn’t mention the fact that the entire staff is under 18 years old. gets paid per project, and Shah divides the money among his staff. The firm has made roughly $10,000 so far, but like polished business executives, Shah and his team are resistent to talking about prices for fear that the competition will get wind and lower their rates.

    The prices change, depending on how many pages the client needs and what kind of graphics and detail need to be built into the pages. Shah said a basic page could cost as little as $100, but the price can go up quickly.

    Shah got the idea to open his own business more than a year ago. The name Draven is based on his favorite mythological character, a dragon, and his favorite bird, a raven.

    He always excelled with computers and started asking around school for other people he could work with. By last month he had a team of six employees.

    “They are not here to work for me,” Shah said. “They are here to build up a company.”

    And like Shah, they all represent a contrast to the stereotypical teenager.

    Dennis Eusebio, also a senior at Orange Park High School, is one of the technical gurus. He had been working various odd jobs for a few years, looking for money to help restore a car. Now he might be set enough financially to quit all of his other jobs.

    Kelsey Binkley, 16, is the only junior on the staff. She worked at a local Papa John’s pizza and played soccer after school, until a knee injury took care of that. And even though she is one of the valued artists on the staff, she readily admits to hating computers.

    “I like art and designing things,” Binkley said. “My dad pushes me to do everything on computers.”

    Chuck Ahern makes up another part of the technical team. The soft-spoken 17-year-old works part time at Sears — selling computers, of course.

    And then there is Michael Fierro, another senior at Orange Park. He got started with computers the old-fashioned way: He read a book on programming, and got hooked. Now he spends a lot of his free time — and school time — designing Web sites.

    “I just did it because I was looking for something to do more or less,” Fierro said. “I did it because I can.”

    After meeting at Shah’s house for the strategy session each day, staff members spend a lot of their work time at home in their own rooms, in front of their computer screens.

    Most of Shah’s bedroom in his parents’ suburban Orange Park home is decorated like any other teenager’s room, with knickknacks clogging up space on shelves and a few CDs lying around. A framed picture of Shah and his family hangs on the wall.

    But there is also the framed business license from Clay County hanging on another wall, the stack of PC Computing magazines piling up on a dresser and a book titled Small Business Legal Smarts.

    Shah’s parents are amazed by what their son has accomplished, and not just within the world of computers. His father, Sunil, moved the family here from their native India just six years ago. Shaleen took English as a second language classes to catch up.

    Sunil Shah said his son has done everything with this business on his own. He called attorneys, did the research, even set up his own business phone line.

    “He was mature for his age,” the elder Shah said, “right from the word go.”

    - Mark Gordon
    Florida Times Union