Welcome to the Age of the Customer. This year, businesses will be called to explain that unique value they create. It’s not enough to say you have a good product or service. You need to get rid of that box and think of all those missed opportunities that you had when your customers choose your competitor over you. This time, you have to get into the nook and cranny of your business strategy so you can create that unique value, no-frills. When demanding customers want more, you have to think of new ways of creating value on the digital plane. Are you ready to engage your customers with authentic experiences and innovation across online and physical touch points?
Revamping Your Business Model
I would lie if I tell you that innovating your products and processes is easy. In fact, it is expensive and time-consuming in most parts. Coupled with a certain level of uncertainty on growing your profit and adopting change, I can’t blame companies why they would put a lid to innovation before it even begins. If you take the time to look at your Point of Difference, or what makes your product/service quality different from the rest – you would have found your master key that will unlock the elusive door of success in your marketing and sales strategies. It’s not enough to simply make a list of the benefits your business has to offer, but you should find new areas where your competition does not act.
Are You Ready to Compete on User Experience?
I’d like to throw this question your way. It’s not new to you that more companies out there are using digital marketing to reach their customers and build relationships with them. Problem is that it’s getting tougher to get your message out there in the tidal wave of information. Digitally-savvy customers are harder to engage this time, even with all the deals and freebies that you can find to lure them to your site. You’ve got to be credible, authentic and transparent to gain their trust. You have to find more ways of making them feel part of your brand; not just mere observers. You have to put yourself in their shoes and think of what they value the most.
Change is Good
When the bar is set higher, how you do business is more important than what you do. Your customers carry an invisible score card each time they interact with your brand. For this reason, I have created Simple Pay Finance to address the pain points of many in the dental profession who is suffering the ‘Empty Dental Chair Syndrome’. To sum it up, I’m bridging the gap between dentists and their patients through hassle-free financing. We get more patients in the door and give patients the friendly support they need. Everybody’s happy then which makes for a win-win case. Moral of the story is: Take some time to think of how you can solve your customers (and even their customers’) problems and make solving it a breeze.
You’ve got technology at your disposal and the possibilities are endless!
**We’ll be at the 2014 RMDC (Rocky Mountain Dental Convention) this January 23rd… Do drop by to say hello and double your chance of winning a MacBook Air HERE