Giving is good for your business, someone told me. I have almost forgotten about this until I have read this post from ABC with these words: ” Corporate social responsibility programs have the potential to make a huge difference to society. “ I believe that when most of us started doing business, we wanted to make something better in our big or small ways. As we progress with growing our business, experience gives us a harsh lesson otherwise in this dog-eat-dog world. We have forgotten that noble goal we have as we set out measuring ROI to make sure we make profit with the quickest turnaround time. You may have achieved a few milestones. Somewhere along that road, have you ever thought of giving back to the community in some way?
In the Karma Economy, Giving is Good
Last March, I have shared with you my thoughts on Employee Appreciation Day. This time, I will take you to that feel-good factor, of giving where it counts. Is it really a coincidence that top brands out there get ahead by being generous? Let’s take out the spiritual aspect of things and just focus on Physics. If you can recall, we’ve been taught that for every action, there’s an equal and opposite reaction. If you have watched the movie, ‘Pay It Forward’.. you’ll know what I mean. One good deed can affect change, no matter how you believe it or not. Findings from Adam Grant’s new book, Give and Take, confirm the idea that those who rise on top may be those who give the most.
Inside the Corporate Giving Strategy
Let’s apply the principle of giving within your organization. If you want to achieve your business goals, you must inspire loyalty first. You can do this by giving to your bottom line. Even when you’re working on a virtual setting, strive to create a community for your team and give each person an opportunity to grow. You can do this by engaging your people in the development process and giving them the chance to try new ideas, something that’s outside their job responsibilities. You’ll be surprised how ‘giving’ your people this initiative will initiate them into innovation. This in turn saves you time and money because you have a productive team who’s happy to make things work.
It’s All About Smart Giving…
If giving is truly good, just where do you start? The answer lies closely to your business – your workers and customers. Your customers will feel so much better knowing that they have chosen a brand with a heart. It validates their purchase and they may just stick with your business for the long run. Just as always, it’s good to start picking a cause that you really believe in. Find a local group or network with others for this meaningful venture. You can even search for a cause related to your business. You may also do research to make sure the organization is legit. Whether it’s sponsorship, donation or volunteering your time – you have to be sincere in your commitment.
Giving back doesn’t have to be complicated so long as it’s a cause that’s close to your heart. It’s not about how you do it… What matters most is that you do and good deeds have their own way of going viral to your potential prospects and business partners.
What do you care about?