Seventhman Blog

Magnetic Outsourcing: Attracting & Retaining Top Talents to Your Brand

"magnetic outsourcing"Building a magnetic brand that attracts top talent may come easy to some, but retaining these gems is still a work-in-progress for many.  For those who are into outsourcing, the toughest challenge of them all is how to foster innovation given a diverse team to work with.  Recent studies have found that diversity is a key driver to innovating your workforce, where people from various backgrounds are encouraged to share and develop new ideas.  Money alone is not the greatest motivator in attracting top talents when competition is fierce in today’s global market.  If you want significant changes to happen, you simply have to keep these top talents from leaving to where the grass looks greener.  Is it even achievable where outsourcing is concerned?

What Does It Mean to Be ‘Diverse’?

Businesses have to compete on a global scale this time and diversity means working with people from different cultures, education and languages.  Think of it as creating a melting pot of the East and the West, helping you gain better productivity and business growth.  By working with a diverse workforce, they help you define your product for certain demographics – which is great for targeting your market.  It also helps your customer service perform better because they are more culture-sensitive.  Overall, if you’re wanting to expand your business overseas, you have to open your doors to change.  It’s crucial for your business strategy to hire, develop and retain these talents.

How Do You Attract Top Talents and Keep Them for Good

The outsourcing market can be volatile and attrition rate is high, especially when you’re working with creatives who are always on the search for something stimulating.  You may not hire a person for life, but you can extend his/her stay, starting with:

1. Hiring the Right Person

Don’t just look at a person’s CV and see if s/he fits skill-wise.  Consider personality-wise.  Those whose values are not aligned with yours will be saying goodbye soon.  Try initiating small talk and you’ll learn a lot in less than 60 seconds.

2. Build a Tribe

People work well if they feel that they’re part of a community, of something bigger than their current job titles.  Just because you’re working in a virtual office doesn’t mean you can’t achieve this.  There are plenty of social enterprise tools out there to keep communication lines open.

3. Make Work Fun

You don’t have to spend on expensive rewards to keep your team motivated.  Trust them to do their job well and you’ll be surprised just how far they’ll go with their skills.  Be flexible enough to have an open workflow, allowing your team to work from anywhere, anytime.

4. Polish Those Diamonds

And I meant, those diamonds in the rough.  In a down economy, it is easier to find highly skilled folks who, with a bit of your help, can develop core skills that will be beneficial to your business.  These can be people who got laid off from jobs they’ve had for years or those with great experience but lack the formal credentials to go with it.

5. Be Found

Word spreads faster than the speed of type these days if you simply do your best.  Show people what it’s like to work with you – for example, you can have a fun video interview of those who work for you.  Having a solid brand message also helps attract superstar talents out there… and next time, you don’t even have to post an ad; they’ll be knocking on your doors.

Like what they say, ‘It’s not all about the Benjamins…’

**and if you need help in finding the right talent for your team, simply ASK