August 18, 2003 Jacksonville Business Journal
An Orange park Web and application development firm has added virtual tour technology to its offerings, and two employees to help create the tours.
Though varying forms of 360-degree picture viewers have been available for years and have become a popular tool for real estate agents to show homes on Web sites, Seventhman President Shaleen Shah said Real Tour Vision technology is an improvement.
“The screen is much bigger, and they’re not fish-eyed or distorted because a parabolic mirror is not used,” Shah said.
Real Tour Vision images are use 12 separate shots around a room with a wide-angle lens. The designers can place “hotspots” in the image so that if a customer clicks on stairs it will show the upstairs, or if the customer clicks on a door the image switches to the next room.
Real Tour Vision’s product also incorporates audio clips so viewers can hear commentary about what they’re seeing.
Shah said he thinks the product can generate about $150,000 a year. He will target real estate agents, hotels, resorts, golf courses and similar businesses. Seventhman has added a salesperson and a photographer dedicated to the product, bringing the three-year-old firm’s staff count to six employees.
– John Snow
Jacksonville Business Journal