March 05, 2002 Press Release
(ORANGE PARK, FL) – Cravey Communications, Inc. is handling a radio advertising campaign for Orange Park-based Seventhman, the software development and training division of Draven Enterprises. The 30-second and 60-second spots will run on WEJZ-FM 96.1 this month touting Seventhman’s newly-released suite of Web-based software services.
Terms of the advertising campaign were not disclosed.
“This is the first time our company has utilized radio advertising, so we’re excited,” said Shaleen Shah, president of Draven Enterprises. “We’re also going to take the spots, once they run, and stream the audio on our Web site, which will allow us to showcase the campaign even further.”
The ads hit the airwaves for the first time on Monday, March 11.
“The ads are designed to stop and make companies think about all of the money they spend on software licenses and upgrades during a year,” said Eric Cravey, president of Cravey Communications. “But, we also wanted to position the ads to make companies realize that Web-based software like that developed by Seventhman can save companies thousands of dollars in expensive licensing fees.”
Launched in January 2002, Seventhman is a division of Draven Enterprises. The Orange Park-based company is devoted to developing custom software solutions for small-to-medium sized businesses. It also offers customized training for companies seeking to use cutting-edge Internet technology and desktop publishing solutions.
About Cravey Communications:
Cravey Communications, Inc. was founded in November 2001 by Eric Cravey to offer public relations and marketing to small and medium-sized businesses. Cravey, who has more than 12 years experience in the field of journalism, is a former technology reporter for The Business Journal Serving Jacksonville and Northeast Florida.