Seventhman Blog

  1. The Rise of the Digital Marketer

    "digital marketing trend"Digital marketers are on the rise and many companies are hiring one to be called innovative these days.  You may probably be wondering if this is another buzz word where social media and mobility comes into play.  Thanks to data analytics and new platforms, it is now easier for marketers to reach more audience as they measure the effectiveness of their campaigns to the last number.  But in doing so, one can only wonder if all those big data crunched into quantifiable results can cost marketing professionals the creativity to think spontaneously outside the box.

    Stepping Out of the Siloes

    Is it about time for the C-Suite to step away from the traditional way their marketing is run and shift to the digital space?  When the boundary between marketing and IT diminishes, decision makers must think of ways on how the two can work seamlessly together to help achieve business goals.  If you’re clueless about digital marketing, think of it as a marriage between technology and marketing. For the same reason that we see the rise of the Chief Marketing Technologist in organizations, businesses must be ready to adapt a hybrid role.  One can’t simply focus on IT alone without touching the marketing side of things.  Problem is that not everyone can fill in hybrid roles as it’s tough to find someone who is part-data scientist who can interpret data analytics and part-artist who can come up with creative campaigns.

    Getting Lost in the Digital Wild West

    Do you trust anyone who can offer you the answer to your business needs?  One of the greatest sins every business owner is guilty of is treating marketing as some kind of magic pill that will resolve everything.  You may think that ‘digital marketing’ went up a notch, but it actually isn’t.  The term may sound new, like music to your ears.  Know that there’s no international standards yet in this field.  With too much data for analysis, there are multiple ways to come up with strategies on how to connect with leads.  At the heart of every business is communications and no matter how relatively new digital marketers are to the field, delivering a great customer experience is something that you can’t automate with all the tools and dashboards on the Web.

    Are You Ready to Embrace Digital Marketing?

    You must clearly identify your purpose as to why you want a change in the way you market your brand – online, offline or both.  You don’t simply collect content creators, curators, social media marketers, etc. and hope that everything will fall into place.  That system is bound to fail.  Then, there are terms you need to comply with – from search engines to social networking sites.  If you’re not prepared, you may put your brand value at risk instead.  How do you even know that a digital marketer will help you spread the word about your brand online?  It might surprise you that according to the study: Digital Distress: What Keeps Marketers Up at Night?, 66% of marketers feel digital is critical to their company’s success and yet, less than half feel highly proficient in digital marketing.  Shocking?  Only 9% of marketers are confident enough to say that what they’re doing works.

    The Moral of this Story:  We are living in a data-driven age and companies now have the luxury of getting their hands on customer information.  Digital marketing may just help you make informed decisions in which platforms to use so you can reach the right audience with your marketing message… at the right time.  That needs work and there are just no shortcuts.

     

     

     

  2. How to Sell Your Software Online in 6 Simple Steps

    "sell software"You’ve got a great app or service. Wonderful!  If only you can market it to your target customers.. then, that would be so much better.  How do you sell your software online?  Online marketing is crucial to your success factor and you can get started in so many ways and for the same reason, many cringe on the very thought of doing so.  With new competition popping up all the time, you struggle to find ways on how to increase your chances of getting your product purchased.  If Gartner has predicted that cloud-based business apps and SaaS services will reach $32.3 billion in sales by 2016, how can you join the roster of those who are out there to profit?

    When Traditional Sales Methods Won’t Work

    Don’t get me wrong here, but when it comes to software in the enterprise, traditional means of selling what you’ve come up with won’t work like expected.  One reason for this is that the classic models were based on assembly lines – like building automobiles, manufacturing and so on.  In the world of IT, change happens so fast that just when you think you’re done with step #1, you find yourself scratching your head that you have to redo things all over and start on a clean slate.  Thanks to the internet, your customers are smarter.  They want you to show how you can solve their problems. Simple.  They are also discovering products via influencers, search engines and social media channels.  Chances are, if you get an inquiry, your prospect already knows everything about you and would just like to validate or clarify what s/he has read.

    How Can People Who Hate Marketing Sell the Software They Have Built?

    I believe at some point, everyone got stuck in the how of things, especially when driving growth and sales is concerned.  You probably heard of the word ‘growth hack’ – a popular meme on launching your business to the right audience so you can turn hundreds to millions of them into customers who have the money to buy what you offer.  You’re a software engineer, an entrepreneur, a CEO and marketing is not your expertise.  It’s never too late to learn and you can start with:

    1. Beta Testing – Validate your software and get feedback by launching a squeeze page.  By doing so, you can also invite email signups which you can use for generating quality leads who are interested and more likely to buy.

    2. Free Trial – If you’re just starting out and you haven’t built a solid online reputation yet, you can offer free trial for a limited time for customers to test drive your product.

    3. Freemium Model – You may also offer a free version side-by-side with options to sign up for basic to premium services.  Make sure to make a clear comparison of the features of each.

    4.  Inbound marketing – whatever type of content you wish to share on your website, blog, related websites or social networks.. You have to make sure that you address your customers’ pain points for your product to connect with them in a powerful way.

    5.  Transactional marketing – if you plan to offer a one-shot deal without the need to upsell, you can check out how you can compete on price and feature alone without having to get active in conversations.

    6.  Relationship marketing – I’d rather recommend this even if you don’t intend to upsell.  This is where you engage your prospects and customers in a conversation, building relationships with them in the long run.  This way, you get to increase your influence and social proof over time.

    Before anything else, you must always start with an open mind.  Experiment and mix these six strategies in your hope of generating repeat business and customer loyalty for your brand.

     

    **If you need help in developing your software from idea to completion.. to marketing online, just Ask!