Seventhman Blog

  1. How Can You Create Value Through Innovation?

    "creating value"Welcome to the Age of the Customer.  This year, businesses will be called to explain that unique value they create.  It’s not enough to say you have a good product or service. You need to get rid of that box and think of all those missed opportunities that you had when your customers choose your competitor over you.  This time, you have to get into the nook and cranny of your business strategy so you can create that unique value, no-frills.  When demanding customers want more, you have to think of new ways of creating value on the digital plane.  Are you ready to engage your customers with authentic experiences and innovation across online and physical touch points?

    Revamping Your Business Model

    I would lie if I tell you that innovating your products and processes is easy.  In fact, it is expensive and time-consuming in most parts. Coupled with a certain level of uncertainty on growing your profit and adopting change, I can’t blame companies why they would put a lid to innovation before it even begins.  If you take the time to look at your Point of Difference, or what makes your product/service quality different from the rest – you would have found your master key that will unlock the elusive door of success in your marketing and sales strategies.  It’s not enough to simply make a list of the benefits your business has to offer, but you should find new areas where your competition does not act.

    Are You Ready to Compete on User Experience?

    I’d like to throw this question your way.  It’s not new to you that more companies out there are using digital marketing to reach their customers and build relationships with them.  Problem is that it’s getting tougher to get your message out there in the tidal wave of information. Digitally-savvy customers are harder to engage this time, even with all the deals and freebies that you can find to lure them to your site. You’ve got to be credible, authentic and transparent to gain their trust. You have to find more ways of making them feel part of your brand; not just mere observers.  You have to put yourself in their shoes and think of what they value the most.

    Change is Good

    When the bar is set higher, how you do business is more important than what you do.  Your customers carry an invisible score card each time they interact with your brand. For this reason, I have created Simple Pay Finance to address the pain points of many in the dental profession who is suffering the ‘Empty Dental Chair Syndrome’.  To sum it up, I’m bridging the gap between dentists and their patients through hassle-free financing.  We get more patients in the door and give patients the friendly support they need.  Everybody’s happy then which makes for a win-win case.  Moral of the story is: Take some time to think of how you can solve your customers (and even their customers’) problems and make solving it a breeze.

    You’ve got technology at your disposal and the possibilities are endless!

    **We’ll be at the 2014 RMDC (Rocky Mountain Dental Convention) this January 23rd…  Do drop by to say hello and double your chance of winning a MacBook Air HERE

     

  2. Achieving Success: From Product Development to Product Launches

    "product development"Someone has said that the key to a successful product development is having a vision.. and those who succeed had a clear vision to start with.  In the need to rush and be the first to come up with something new, we often forget the value of a product vision statement – a brief note on what we want to accomplish, why it is important and what criteria do we set for success.  No doubt, product launches feel like rocket launches; exciting, mind-boggling and sometimes, rewarding.  What goes on behind-the-scenes has become an obsession lately, in the race for innovation through great leadership.  So I ask you, once and for all:  Can you make your ideas… happen?

    Product Development: From Repetition to Perfection

    If it ain’t broke, don’t fix it.. and in the haste to launch something ‘innovative’, we may have forgotten old product development processes that worked.  Most of thriving brands out there know that iteration is a crucial factor to making a new product – from revamping old products to adding more value, or repeating time-tested systems in making sure that your raw idea turns into a viable product that customers will buy and love.  Just what made iPhone a phenomenal success these days when there are many versions of smartphones out there? Apple has repeatedly used effective marketing strategies, other than a systematic product development cycle. Think about it.  Besides, repeating actions that fail is like listening to a broken record playing the same track over and over.  You have to focus on what works and eliminate those that don’t.

    Technology-Driven vs. Consumer-Driven Perspective

    Most often, businesses tend to take on a technology-driven view on their product development, like the cost of production and vanity product specs, that they forget to take time to get to know their market.  Many hours have been spent in perfecting a product to make it look cutting edge that we forget to ask our end-users (customers) on how this product can solve their needs.  The result then is having less sales than expected, simply because we forgot to ask for feedback.  You may want to create the next thing in super eyeglasses that can magnify vision to the nth degree, but if it will give users a headache and a hard time using it, they might as well ditch it.  Any successful business out there will tell you that bringing an inadequately-developed product onto the market is as bad as presenting an overly-developed one.  This is why when you’re in doubt, you must proceed with caution and spend more time on the drawing boards so you can come up with a great product.

    The Secret Recipe to Launching Market-Leading Products

    It’s not really a big secret after all.  Not all ideas turn into fully-developed products with huge potential.  But those who did know that staying true to their course has helped them.  It comes down again to having a clear vision statement and validating it not only with an elevator pitch, but by clearly defining the requirements on turning your idea into a reality.  You must have the patience and perseverance to test your concept, make business analysis, do market testing and identify what needs to be improved on (quality assurance checks).  It’s all about efficiency, plus a solid grasp of the features and benefits of your product that will help you accomplish something that stands out.  Are you ready to make your idea… sell?

    “Vision without action is a dream. Action without vision is simply passing the time. Action with Vision is making a positive difference.”  -Joel Barker