Seventhman Blog

  1. What Social Media Marketers Won’t Tell You ( But You Need to Know )

    "marketing trap"I’m one of the many small business owners out there who have jumped into the social media bandwagon hoping to have that ultimate fix to cure my sales and marketing ills.  Guess what?  I was wrong.  There’s simply no shortcuts to creating trust online and you can’t improve your revenue by 30% overnight.  The bad news is that many are still falling for this trap set by so-called social media experts who love to gamble with your money that you start to wonder just how far can you stretch your resources.  Sure, we’ve fallen for bad advice more than once as we grow our online presence from becoming a nobody to a somebody.  Is social media marketing worth every penny then?

    The Truth About Social Media that No One Wants to Tell You

    And I’m not the only one blogging about it; we’re only a few brave soul who do.  Last time, I have shared with you my perceptions on social media and why you should try social enterprise for your business.  This time, I’m taking you back to reality lane so you can avoid costly mistakes before it happens.  After all these years of building my social capital, I’ve learned that:

    1. Getting Social is NOT Being Social

    Marketers, please don’t hate me.  You may be great at connecting and starting a conversation, but not that awesome in marketing activities like lead generation to increase sales and improving customer loyalty through social media funnels.

    2.  Engagement is a Vague Word

    We all get it!  Engagement is the key to growing your online presence.  The next time you will give us this advice, please make sure that we are engaged with our customers offline first.. before we bring the whole experience online.

    3.  You CANNOT be Omnipresent

    Don’t we all love to be with the trendy crowd?  Before you even consider being on every social network that you can name, please consider where your target market is most likely to hang out.  Besides, being everywhere has its major drawback: Social Media Saturation.  There’s doing ‘less is more’ when it comes to getting better results.

    4.  Being Efficient Doesn’t Mean Being Effective

    I’m totally impressed with all the numbers, the reports based on advance analytics tools you may be using.  But, there’s a big difference between influence and reach.  While having lots of fans or followers can give me instant gratification, I’d love to see more of them converting into buying customers.  Measuring what really matters count.. a lot!

    5.  The Same Basic Strategies Still Apply

    I do appreciate all those unique marketing ideas to help me create a buzz for my brand, but at the end of the day, I have to develop my business first so I can identify new opportunities to grow my brand online or in real-time.  Please remind me to put research on top of my priority list.. or help me do so – because it will aid me in building a realistic expectation about social media marketing, the nth time around.

    And if there’s one thing I agree with internet marketers, it’s the art of creating Authenticity.  I’m with you in this concept, that having a unique voice will help me stand out from the crowd, to start with the Why of things.  The more you focus on this, the more people will trust you for them to hit that ‘buy’ button.

    Would you agree with the lessons I have learned so far?  I rest my case.

     

    ** Do you agree with Jeff on this social media pitfall?

  2. Perceptions in the Age of Social Media

    "social customer"When was the last time you experienced a phenomenal customer service?  Why was it memorable?  In today’s market where customers are empowered like never before, digital word of mouth can spread like Greek fire about your brand on the Social Web.  The question now isn’t really about how innovative your business model is when it comes to new product or service offering, but how customers perceive your brand as a whole.  First impressions may not last, but perceptions do.  What impression are you giving to your customers in this social media age?

    Marketing and Customer Service: A Huge Divide

    Know that customers are social-savvy these days and they talk about brands on social media platforms, where you have no control about what’s being said about your business.  The age of industrial era marketing is over and companies need to realize that traditional marketing doesn’t simply work like it used to these days.  Customers expect you to listen and take action on their feedback about your products and services.  Simply put, don’t expect your customers to call or write you if they need help; you have to engage them in places like Facebook, Twitter, and many more.

    With a demand for world class customer service that consistently meet or exceed expectations, customer service and marketing departments must learn to work with each other in order to address what’s expected of them.  In the near future, the gap between these two will vanish as the social media landscape is changing ways on how people interact with your brand.

    Your Product is NOT the King; Your Customers ARE!

    The value of your business is taking a major shift from your products and services – to your customers.  As Steve Jobs said, “Sell Dreams, Not Products” and by delivering a value proposition that sells the dream of simplicity, functionality and beauty, the Apple brand has become the top of its kind.

    Learn This: High customer engagement is the key to your sales funnel and it brings us all back to how your customers and potential ones perceive your brand.  Just how satisfied are your customers with the level of service they get from your business?

    If you want to survive and grow in this age of social media where social customers have the power to make or break your brand, you will need more than just a customer service strategy to start with.  You have to involve your customers at every stage of creating your products or services… until its delivery.  Are you ready to revamp your business model to cope with this change?