Seventhman Blog

  1. Emotional Engagement: The Biggest Social ROI Driver

    "social media engagement"We’ve heard lots of social media gurus talk about the topic of engagement and yet, this concept is veiled in the clouds of vagueness.  People share and discover content online.  Why do they take that action?  This is still a mystery yet to be solved.  Maybe, it’s all about perceptions that make something viral on the Social Web.. but then again, maybe the answer lies closely to the heart.  Someone told me that no amount of marketing can help if your message doesn’t pack a punch.  If your brand message is the virus, you need to create a strong emotional connection to make your audience spread the word.

    The Business of Getting Social Debunked

    It isn’t really a surprise to me hearing that Romney has lost the presidential raceWhy?  I’ve watched him spar with wits and words against President re-elect BarrackObama and Romney’s awkward social skills have been his very downfall.  Even this post will agree with me that the masses saw his agenda a bit.. questionable.  While many social media marketers will tell you to hang out where everyone is, I’d say you’re just wasting time if you aren’t being social.  See the difference?  By socializing, I meant participating and adding value to online conversations that resonate with how your target audience feels.  If you don’t share something that they care about, they will most unlikely care for your brand.

    Customer Experience is the New Marketing

    Our digital lives are twisted into one giant map of interconnected railways, subways.. in the hope of building better relationships that will help drive people to our business sales funnel.  How can you shift that focus to your advantage?  How can you create content that will gain attention, engage emotions and get stuck in their memory?  By allowing people to interact with your brand in a much personalized way is the first step you can take.  The more people feel you have something relevant to share, the more likely they will remember your site.  It’s not news when studies show that emotional impact drives the greatest ROI.

    Because We are Humans..

    With this statement in mind, the next time you think of a viral campaign or a content strategy for your brand – think of creative concepts that are unique and memorable.  I’m not a social media marketing expert, but my experience helps me come up to a conclusion, that to stand out from the crowd, you simply need to be a brand.. with a heart.  Should you experiment then?  By all means, yes.  Test what resonates with your audience and what doesn’t.  Learn from your mistakes, listen to your crowd and allow them to participate in the process.  What will make them tick?  Identify what will interest them the most so you can create content that will push the envelope and deliver a message worth sharing.

    It doesn’t have to be more complicated than that.

    ** Need More? You might want to check out my previous post, What Social Media Marketers Won’t Tell You ( But You Need to Know )

  2. What Social Media Marketers Won’t Tell You ( But You Need to Know )

    "marketing trap"I’m one of the many small business owners out there who have jumped into the social media bandwagon hoping to have that ultimate fix to cure my sales and marketing ills.  Guess what?  I was wrong.  There’s simply no shortcuts to creating trust online and you can’t improve your revenue by 30% overnight.  The bad news is that many are still falling for this trap set by so-called social media experts who love to gamble with your money that you start to wonder just how far can you stretch your resources.  Sure, we’ve fallen for bad advice more than once as we grow our online presence from becoming a nobody to a somebody.  Is social media marketing worth every penny then?

    The Truth About Social Media that No One Wants to Tell You

    And I’m not the only one blogging about it; we’re only a few brave soul who do.  Last time, I have shared with you my perceptions on social media and why you should try social enterprise for your business.  This time, I’m taking you back to reality lane so you can avoid costly mistakes before it happens.  After all these years of building my social capital, I’ve learned that:

    1. Getting Social is NOT Being Social

    Marketers, please don’t hate me.  You may be great at connecting and starting a conversation, but not that awesome in marketing activities like lead generation to increase sales and improving customer loyalty through social media funnels.

    2.  Engagement is a Vague Word

    We all get it!  Engagement is the key to growing your online presence.  The next time you will give us this advice, please make sure that we are engaged with our customers offline first.. before we bring the whole experience online.

    3.  You CANNOT be Omnipresent

    Don’t we all love to be with the trendy crowd?  Before you even consider being on every social network that you can name, please consider where your target market is most likely to hang out.  Besides, being everywhere has its major drawback: Social Media Saturation.  There’s doing ‘less is more’ when it comes to getting better results.

    4.  Being Efficient Doesn’t Mean Being Effective

    I’m totally impressed with all the numbers, the reports based on advance analytics tools you may be using.  But, there’s a big difference between influence and reach.  While having lots of fans or followers can give me instant gratification, I’d love to see more of them converting into buying customers.  Measuring what really matters count.. a lot!

    5.  The Same Basic Strategies Still Apply

    I do appreciate all those unique marketing ideas to help me create a buzz for my brand, but at the end of the day, I have to develop my business first so I can identify new opportunities to grow my brand online or in real-time.  Please remind me to put research on top of my priority list.. or help me do so – because it will aid me in building a realistic expectation about social media marketing, the nth time around.

    And if there’s one thing I agree with internet marketers, it’s the art of creating Authenticity.  I’m with you in this concept, that having a unique voice will help me stand out from the crowd, to start with the Why of things.  The more you focus on this, the more people will trust you for them to hit that ‘buy’ button.

    Would you agree with the lessons I have learned so far?  I rest my case.

     

    ** Do you agree with Jeff on this social media pitfall?