Seventhman Blog

  1. Emotional Engagement: The Biggest Social ROI Driver

    "social media engagement"We’ve heard lots of social media gurus talk about the topic of engagement and yet, this concept is veiled in the clouds of vagueness.  People share and discover content online.  Why do they take that action?  This is still a mystery yet to be solved.  Maybe, it’s all about perceptions that make something viral on the Social Web.. but then again, maybe the answer lies closely to the heart.  Someone told me that no amount of marketing can help if your message doesn’t pack a punch.  If your brand message is the virus, you need to create a strong emotional connection to make your audience spread the word.

    The Business of Getting Social Debunked

    It isn’t really a surprise to me hearing that Romney has lost the presidential raceWhy?  I’ve watched him spar with wits and words against President re-elect BarrackObama and Romney’s awkward social skills have been his very downfall.  Even this post will agree with me that the masses saw his agenda a bit.. questionable.  While many social media marketers will tell you to hang out where everyone is, I’d say you’re just wasting time if you aren’t being social.  See the difference?  By socializing, I meant participating and adding value to online conversations that resonate with how your target audience feels.  If you don’t share something that they care about, they will most unlikely care for your brand.

    Customer Experience is the New Marketing

    Our digital lives are twisted into one giant map of interconnected railways, subways.. in the hope of building better relationships that will help drive people to our business sales funnel.  How can you shift that focus to your advantage?  How can you create content that will gain attention, engage emotions and get stuck in their memory?  By allowing people to interact with your brand in a much personalized way is the first step you can take.  The more people feel you have something relevant to share, the more likely they will remember your site.  It’s not news when studies show that emotional impact drives the greatest ROI.

    Because We are Humans..

    With this statement in mind, the next time you think of a viral campaign or a content strategy for your brand – think of creative concepts that are unique and memorable.  I’m not a social media marketing expert, but my experience helps me come up to a conclusion, that to stand out from the crowd, you simply need to be a brand.. with a heart.  Should you experiment then?  By all means, yes.  Test what resonates with your audience and what doesn’t.  Learn from your mistakes, listen to your crowd and allow them to participate in the process.  What will make them tick?  Identify what will interest them the most so you can create content that will push the envelope and deliver a message worth sharing.

    It doesn’t have to be more complicated than that.

    ** Need More? You might want to check out my previous post, What Social Media Marketers Won’t Tell You ( But You Need to Know )

  2. What Social Media Marketers Won’t Tell You ( But You Need to Know )

    "marketing trap"I’m one of the many small business owners out there who have jumped into the social media bandwagon hoping to have that ultimate fix to cure my sales and marketing ills.  Guess what?  I was wrong.  There’s simply no shortcuts to creating trust online and you can’t improve your revenue by 30% overnight.  The bad news is that many are still falling for this trap set by so-called social media experts who love to gamble with your money that you start to wonder just how far can you stretch your resources.  Sure, we’ve fallen for bad advice more than once as we grow our online presence from becoming a nobody to a somebody.  Is social media marketing worth every penny then?

    The Truth About Social Media that No One Wants to Tell You

    And I’m not the only one blogging about it; we’re only a few brave soul who do.  Last time, I have shared with you my perceptions on social media and why you should try social enterprise for your business.  This time, I’m taking you back to reality lane so you can avoid costly mistakes before it happens.  After all these years of building my social capital, I’ve learned that:

    1. Getting Social is NOT Being Social

    Marketers, please don’t hate me.  You may be great at connecting and starting a conversation, but not that awesome in marketing activities like lead generation to increase sales and improving customer loyalty through social media funnels.

    2.  Engagement is a Vague Word

    We all get it!  Engagement is the key to growing your online presence.  The next time you will give us this advice, please make sure that we are engaged with our customers offline first.. before we bring the whole experience online.

    3.  You CANNOT be Omnipresent

    Don’t we all love to be with the trendy crowd?  Before you even consider being on every social network that you can name, please consider where your target market is most likely to hang out.  Besides, being everywhere has its major drawback: Social Media Saturation.  There’s doing ‘less is more’ when it comes to getting better results.

    4.  Being Efficient Doesn’t Mean Being Effective

    I’m totally impressed with all the numbers, the reports based on advance analytics tools you may be using.  But, there’s a big difference between influence and reach.  While having lots of fans or followers can give me instant gratification, I’d love to see more of them converting into buying customers.  Measuring what really matters count.. a lot!

    5.  The Same Basic Strategies Still Apply

    I do appreciate all those unique marketing ideas to help me create a buzz for my brand, but at the end of the day, I have to develop my business first so I can identify new opportunities to grow my brand online or in real-time.  Please remind me to put research on top of my priority list.. or help me do so – because it will aid me in building a realistic expectation about social media marketing, the nth time around.

    And if there’s one thing I agree with internet marketers, it’s the art of creating Authenticity.  I’m with you in this concept, that having a unique voice will help me stand out from the crowd, to start with the Why of things.  The more you focus on this, the more people will trust you for them to hit that ‘buy’ button.

    Would you agree with the lessons I have learned so far?  I rest my case.

     

    ** Do you agree with Jeff on this social media pitfall?

  3. Why Should Businesses Focus on Digital Influence?

    "digital social influence"Any business leader knows that the paradigm shift in technology has a tremendous effect on how consumers behave.  In the digital landscape, word of mouth is a powerful tool and what social media gurus won’t tell you is that social media marketing is not really about marketing – but a mirror for you to see what your customers expect and think of your brand.  Perhaps, embracing new technologies is not really the key, but differentiating your brand’s reach.. versus the influence it yields on your existing and potential customers.  Corporate branding is not a luxury and to reach smart, connected customers takes a bit of a cunning  and dedication to the cause.

    Social Influence: An Untapped Resource

    Everyone is connected these days.  People find and share information more than ever and you can reach them in various social networks such as Facebook, Twitter, Google+, Pinterest, Linkedin, You Tube… Being connected online has become our digital lifestyle.  Those who went beyond reaching their target market as a whole and applied customer-centric strategies have earned the loyalty and recognition for their brands.  There are plenty of tools that help you learn about your reach, influence and these scores are based on certain criteria like your popularity, authority and so on.  Examples of these are Klout, Peer Index, Social Mention ( and there are plenty more ).  What’s intriguing is that most businesses focus on score alone when digital influence is more than just that.  If that were not the case, why are they still struggling with getting the word out about their brands?

    Digital Influence:  The Key to Customer Engagement

    Reach is all about measuring the number of people who have liked, shared, retweeted your message.  But to get them to respond to your call-to-action is a tricky business.  This differentiates ‘broadcasters’ from ‘influencers’ and the latter is what you want to become.  Influencing people and businesses of various demographics can simply start with walking in their shoes.  You have to do your market research; not guesswork.  You have to understand how your product or service solves their problems, how they search for solutions on the Web and how they share their experiences with their peers.  Some experts call it the dawn of digital Darwinism.  What’s great is that you don’t have to be big to compete these days; you just have to focus on how to influence your customers’ behavior and interpret your score with your business goals in mind.

    Influence Marketing, Maximum Reach and ROI

    Wikipedia defined Influencer Marketing as a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals, rather than the target market as a whole.  These influencers have been early adopters of social media and they have a huge number of networks, this is why it makes perfect sense to influence them first.  This doesn’t mean just targeting big names, but small to mid-size influencers who may be in the same niche as yours or whose connections qualify as your target market.  But understand this, you can’t base your marketing alone on scores or a few replies to popular posts; you have to build relationship and trust.. because influence is all about the art of persuading someone to accept and buy the idea of your credibility and authority.  Getting like-minded folks through meaningful interactions is just the beginning, of converting an observer into a customer.. and into a believer.

    Is your brand message relevant enough to resonate with your target market? Think about it.

  4. Perceptions in the Age of Social Media

    "social customer"When was the last time you experienced a phenomenal customer service?  Why was it memorable?  In today’s market where customers are empowered like never before, digital word of mouth can spread like Greek fire about your brand on the Social Web.  The question now isn’t really about how innovative your business model is when it comes to new product or service offering, but how customers perceive your brand as a whole.  First impressions may not last, but perceptions do.  What impression are you giving to your customers in this social media age?

    Marketing and Customer Service: A Huge Divide

    Know that customers are social-savvy these days and they talk about brands on social media platforms, where you have no control about what’s being said about your business.  The age of industrial era marketing is over and companies need to realize that traditional marketing doesn’t simply work like it used to these days.  Customers expect you to listen and take action on their feedback about your products and services.  Simply put, don’t expect your customers to call or write you if they need help; you have to engage them in places like Facebook, Twitter, and many more.

    With a demand for world class customer service that consistently meet or exceed expectations, customer service and marketing departments must learn to work with each other in order to address what’s expected of them.  In the near future, the gap between these two will vanish as the social media landscape is changing ways on how people interact with your brand.

    Your Product is NOT the King; Your Customers ARE!

    The value of your business is taking a major shift from your products and services – to your customers.  As Steve Jobs said, “Sell Dreams, Not Products” and by delivering a value proposition that sells the dream of simplicity, functionality and beauty, the Apple brand has become the top of its kind.

    Learn This: High customer engagement is the key to your sales funnel and it brings us all back to how your customers and potential ones perceive your brand.  Just how satisfied are your customers with the level of service they get from your business?

    If you want to survive and grow in this age of social media where social customers have the power to make or break your brand, you will need more than just a customer service strategy to start with.  You have to involve your customers at every stage of creating your products or services… until its delivery.  Are you ready to revamp your business model to cope with this change?