Digital marketers are on the rise and many companies are hiring one to be called innovative these days. You may probably be wondering if this is another buzz word where social media and mobility comes into play. Thanks to data analytics and new platforms, it is now easier for marketers to reach more audience as they measure the effectiveness of their campaigns to the last number. But in doing so, one can only wonder if all those big data crunched into quantifiable results can cost marketing professionals the creativity to think spontaneously outside the box.
Stepping Out of the Siloes
Is it about time for the C-Suite to step away from the traditional way their marketing is run and shift to the digital space? When the boundary between marketing and IT diminishes, decision makers must think of ways on how the two can work seamlessly together to help achieve business goals. If you’re clueless about digital marketing, think of it as a marriage between technology and marketing. For the same reason that we see the rise of the Chief Marketing Technologist in organizations, businesses must be ready to adapt a hybrid role. One can’t simply focus on IT alone without touching the marketing side of things. Problem is that not everyone can fill in hybrid roles as it’s tough to find someone who is part-data scientist who can interpret data analytics and part-artist who can come up with creative campaigns.
Getting Lost in the Digital Wild West
Do you trust anyone who can offer you the answer to your business needs? One of the greatest sins every business owner is guilty of is treating marketing as some kind of magic pill that will resolve everything. You may think that ‘digital marketing’ went up a notch, but it actually isn’t. The term may sound new, like music to your ears. Know that there’s no international standards yet in this field. With too much data for analysis, there are multiple ways to come up with strategies on how to connect with leads. At the heart of every business is communications and no matter how relatively new digital marketers are to the field, delivering a great customer experience is something that you can’t automate with all the tools and dashboards on the Web.
Are You Ready to Embrace Digital Marketing?
You must clearly identify your purpose as to why you want a change in the way you market your brand – online, offline or both. You don’t simply collect content creators, curators, social media marketers, etc. and hope that everything will fall into place. That system is bound to fail. Then, there are terms you need to comply with – from search engines to social networking sites. If you’re not prepared, you may put your brand value at risk instead. How do you even know that a digital marketer will help you spread the word about your brand online? It might surprise you that according to the study: Digital Distress: What Keeps Marketers Up at Night?, 66% of marketers feel digital is critical to their company’s success and yet, less than half feel highly proficient in digital marketing. Shocking? Only 9% of marketers are confident enough to say that what they’re doing works.
The Moral of this Story: We are living in a data-driven age and companies now have the luxury of getting their hands on customer information. Digital marketing may just help you make informed decisions in which platforms to use so you can reach the right audience with your marketing message… at the right time. That needs work and there are just no shortcuts.